{Planning} Audience Analysis

Meet Emily, She's our target audience member!

Emily has just turned 18. She's a student and she's still living with her wealthy banker dad and trendy european mother, which means all the money she's making working at a trendy vintage clothing boutique is being spent to fuel her passion for fashion and music. You could classify her as B class, after her parents combined incomes, which means she is a great audience group when it comes to selling an artists and associated products.

In her Her Handbag you would find the new model touch screen feature phone designed for social networking so that she can keep in touch with all her friends. You'll find her ipod nano, which she bought to listen to her favourite artists in style. Perhaps the latest copy of vogue for reading on tube journeys while she's commuting from her parents place in Notting Hill to brick lane for a little shopping trip with friends. You'll find a makeup kit as she thinks looking good is important but places a high emphasis on finding her own personal style by emulating her idols. She likes to think that she's a reformer of sorts, much like our artist Coco Blu, but we would class her as an aspirer no doubt about it. 

Her family are good to her, they take her on interesting holidays ever year, but her dad can be a little controlling so shes developed a little rebelious streak. Some nights she likes to sneak off too a nightclub to meet up with friends and she always takes a taxi home. Her favourite memory was a weekend trip to paris with her friends where she fell in love with fashion and music culture.