Emre, Fouzia, Kashmir & Solone from 283goswell on Vimeo.
In preparation for our music video, we were asked to analysis the previous A2's music videos, whether good or bad. I loved watching the videos from last year, most of them gave me tips about editing and different camera shots.
Emre, Fouzia, Kashmir & Solone
Donaeo - Party Hard
Audience
There target audience must have been for young adults, who are going to college 16-20, for both male and female. Young, stylish and, retro.
Genre
The genre of this song is funky house/garage. The video features the kind of audience it is targeted to, from this the target audience will be inspired. They may be inspired by the way they dress or the dance movements. The artist costume links in iwth the genre, as they went for a casual look, not too fancy. The jeans, addidas top, the hoody and, trainers link in with the genre. The lighting is vital in this video, it is used a lot. It creates a more party mood, (the flickering lights) like how the lights will change in a club.
Narrative
I will describe the narrative structure, as linear, as it is going in order. We see the artist getting into his car, then picking up his friend, and then going up the stairs to the club. However, it cuts to shots of the ravers dancing and having a good time. There is a disruption in the video, as the artist ends up getting rejected by the girls, he was with at the club. The central artist's position in the narrative, is the participant and narrator. The lyrics link to the narrative through illustration, because he is clearly illustrating what he is doing.
Media Language
The pace of the editing is quite fast, from one movement to the other. The dancemoves are repeated. Its uses a match when we see the artist getting into the car. Uses cross cuts, when he is driving, we go to the ravers dancing. It uses text, to give it that happy feeling, with the bright colours. The overall effect the editing has is a up beat mood. I think the editing is conventional to the genre.
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