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Andrew Goodwin

Andrew Goodwin feels that a traditional narrative analysis doesn’t apply to pop videos. As he believes pop videos approach narrative from a different angle to novels and films. The reasons for different narrative structures are

1. Pop videos are built around songs –and often songs do not pose traditional narrative structures
2. The singer in a pop video is used both as a narrator and as a character
3. The singer often looks directly at the camera which is an extension of performance and trying to involve the viewer at home

Pop videos rely on repetition of images throughout its duration. Other type of repetition includes parts of the songs or rhythms of other songs (interxtuality). Having this sort of repetition in our music videos means that we can recognize what type of genre and have certain exceptions.

The 3 minute video is based on a must end structure of music. Bulids a climax ,a constant repetition before fading away.

The visualisation of a song may go beyond the orginal meaning. Some videos provide visual pleasure to please the viewer which will promote the music.

Three types of relations between songs and videos :-

1. Illustration: this is where the video tells the story of the lyric ‘Pap don’t preach’(Madonna) for example. Dance if often used to express the feelings/moods in the song
2. Amplification: occurs when the video introduce new meanings that do not contradict with the lyrics but add layers of meanings.
3. Disjuncture: this is where there is little connection between the lyric and video or where the video contradicts the lyric. Micheal jacksons man in the mirror is an example of this. The song is about self –realisation but the video is full of radical world events.