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Wednesday 29 September 2010

{Research} Amplification, Disjuncture, Illustration

Illustration

BUSTED-YEAR 3000
Uploaded by pierrot77. - Music videos, artist interviews, concerts and more.


Busted - Year 3000
Uploaded by Busted. - Music videos, artist interviews, concerts and more.
Busted's 'Year 3000' is a fine example of illustration. An illustrative music video would follow the narrative lyrics of the song as if the song was simply describing the action on scene, this vid' does that right up to the "triple breasted bandits".


Amplification

Red Hot Chili Peppers - By The Way
Uploaded by WBRNewMedia. - Watch more music videos, in HD!
Amplification is where a pop video takes the lyrics or story of a song and expands upon the meaning of those lyrics. It could be presenting the viewer with alternative interpretations of what the song is about or giving the user another side to the story. In 'By the way' i have long heard a story about a man who supposedly turned up for a show to meet his girlfriend, but obviously when she got there he wasn't around, he claims he tried to be there but that's all we know from the song. As you can see this video is a good example of amplification because it shows us that the young man was actually kidnapped by a crazy taxi driver! Giving us another view into the story.


Disjuncture

Coldplay - Strawberry Swing
Uploaded by EMI_Music. - See the latest featured music videos.
Disjuncture is how we'd describe a video like Coldplays 'strawberry swing' above. These video are often completely irrelevant to whatever the song is about, sometimes they are extremely abstract interpretations but the viewer will rarely be able to see any link between the images on screen and what they perceive the artist to be singing about. Disjuncture videos tend to take their influence more from the mood/atmosphere and the timing/rythem of a song, but that certainly isn't a rule of thumb.

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