In the album art here for Oh Serenades 'The after party' they use one image to compliment the band font and album name, the disco ball. However if you look closely you can see the little bats that that give away the bands genre, moody, indie. What's interesting about it is that all the colours are similar to one-another, not one overwhelms the other which, while safe, might not be the best design. Nothing really grabs me. The Advert on the other hand is very effective, It covers many important features, telling you were you can buy it, when you can buy it, give's you a website and the production company label. Again what i find interesting to note is that a large band pinup was chosen as the main image but the album itself is featured too. An alternative approach was taken in the advert below:
This advert uses the same image in the CD as it does in the poster, which would make it instantly recognisable if you were shopping around after seeing the poster. The text size for the artist stands out more than the album name in this case, which i think is a convention at least for the indie genre. It has a lot less text on it and lets the image keep the attention, it certainly sparks the viewers curiosity i would say, and even more so on the album cover.
Finally i wanted to look at a different genre. This Digipack and poster is for an electronic artist. Which is well represented by the lack of images (which would be more personal) giving it an edge-y electronically produced effect. The font is kept the same throughout the different media making the whole campaign more cohesive. A splash of colour is included on the CD cover, I think it's because, while the greys can still make a lot of impact in the poster/advert on the smaller scale the pop of colour within the white really makes the album pop!
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