Today we drew mock-ups of what we hope to achieve for our final digipack, I'm going for a strong four panel layout. My digipack will show strong links with the video, playing off the blue skys and animations from it, as well having it's own style that reflects the artist. When we decided on the song list and album title one of the songs we made up was called "paper dolls" which gave me the inspiration to go with a sort of paper-doll-cut-out theme that would compliment the artists style, personality and the genre well. I'm not sure if it comes across very well in my digipak plan but i know it's an effect i can create with success, i will execute it in a similar fashion to this audience moodboard work i did last year (not related to this project but I've included the picture here for reference).
For the inside panels, one of which will have the CD atop of it, i had several ideas. Originally I thought i might use a peach in a puddle of cream to match the album title. But i had some other thoughts, perhaps the sun from our video, obviously due to its shape, or perhaps i could combine the two ideas, thinking about when the CD is in it's place and when it's taken out. I'm leaning towards using just the sun, as i think things shouldn't be made to complicated but i shall dwell on it some more.
Finally and perhaps most importantly you have to think about the house style, this encompasses the text fonts and colour swatch that is to be used within all the related media articles. We knew we were on the hunt for two fonts, one a signature font for the texts, and one a font that would be easily legible and useful for smaller items of text such as reviews and copyright notes. Here are some of the fonts we were considering:
You might recognise Gigi as the Coco Blu font we used in the video so it was an obvious choice, however while it works as a few decorative cursive characters I think it could be pretty hard to read in bulk so we were on the hunt for a more readable alternative that had the same character to reflect the artist. I think the Giddyup font below is perfect! Its very easy on the eyes but we all agree it suits our artist and genre to the ground. I also think that Century gothic really does the job as a clean complimentary small font.
Finally the only thing left to cover is colour, it's important to always use the same shade and not a similiae one, so i've made a note of the hexadecimal value for our main shades (that can be entered into photoshop for an exact match.) Ordered from main colours to minimal colours we have:
#50c3ff light blue
#ffffff white
#fff9e0 cream
#f10202 bright red
#feb9e7 pink
#4fff4f pretty green
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