Moving on to our Digipaks {Planning}

With our music video completed it was time to move onto our auxillary texts, a digipak and magazine advert.

Alongside a detailed anaysis of other digipaks, covering what works for professional artists. We also spent time studying where it is that people often go wrong and what to avoid when making a digipak. We were given a quick challenge to try and improve an atrocious cd cover, of course the aim here was to identify where it's biggest faults were.

So the starting ground was this cover, designed with failure in mind.  As you can see the mix of fonts and glarish uncomplentary colours looks terrible, the writing overlaps the artists faces and the names are the wrong way round. It's a poor choice of photograph, that has been stretched and positioned badly, at least for Louisa. The Title of the album is barely visible, there are no logos, nor any sign to identify it's genre and a pointless texture has been applied.

From this to...
 

This! In 15minutes!

Here i've found the same photo as used above but haven't strtched it, there wasn't enough time to manipulate their skin to a better complexion much further than fiddling with the brightness so i settled on a filter, which i think helps identify a genre for them (I was going for electro-trance or some such). I fixed the text, making it contempory and bold to match the genre, and i added a modified version of the "island records" company label, matching the colours, to promote the producers along with the artists. Finally i excperimented with a little soundwave graphic coming out of Dans head to bring it all together. Obviously alot more details and thought will need to go into my own Coco Blu Digipak but this was a useful excercise.