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This is one of Michael Jackson's most recent albums, just before his death, where he was performing in the O2 arena. On the left is the advert that went with the sales of the album. Analysing THE ADVERT: The advert in itself isn't very demanding of the audience eye, it's very simple, bottom line information; nothing extravagant, one image and a base pallet colour of red. The image stands out quite a lot more that the rest of advert because it has a hint of colour and because of Michael Jackson's pose. It is obviously very well known because of his dancing. The audience is able to see the fame of Jackson because of the way the photograph has been taken, no face is needed for recognition of who this artist is. The choice of wording is also very important, 'KING', 'THIS IS IT!', very dramatic but short affirmations that once again re-instate his fame. DIGIPAK Analysis: The digipak is equally as dramatic but not so much as the advert, the front cover is very similar to the advert again. Simple but effective, just the image, title of album and artist name. The back is obviously traditional in the way it has the track listings, company labels and listings, copyright restrictions, websites and bar code. I would say however that the amount of tracks is quite excessive for such a small space and the bonus tracks could have been placed elsewhere in the digipak. The inside of the digipak has been made easier by the fact there are two Cd's, so the design would have just been copied over, its good in the scheme of colour, keeps the theme, also keeps the trademark company's name also.
This is one of Michael Jackson's most recent albums, just before his death, where he was performing in the O2 arena. On the left is the advert that went with the sales of the album. Analysing THE ADVERT: The advert in itself isn't very demanding of the audience eye, it's very simple, bottom line information; nothing extravagant, one image and a base pallet colour of red. The image stands out quite a lot more that the rest of advert because it has a hint of colour and because of Michael Jackson's pose. It is obviously very well known because of his dancing. The audience is able to see the fame of Jackson because of the way the photograph has been taken, no face is needed for recognition of who this artist is. The choice of wording is also very important, 'KING', 'THIS IS IT!', very dramatic but short affirmations that once again re-instate his fame. DIGIPAK Analysis: The digipak is equally as dramatic but not so much as the advert, the front cover is very similar to the advert again. Simple but effective, just the image, title of album and artist name. The back is obviously traditional in the way it has the track listings, company labels and listings, copyright restrictions, websites and bar code. I would say however that the amount of tracks is quite excessive for such a small space and the bonus tracks could have been placed elsewhere in the digipak. The inside of the digipak has been made easier by the fact there are two Cd's, so the design would have just been copied over, its good in the scheme of colour, keeps the theme, also keeps the trademark company's name also. 
Below is Katy Perry’s digipak, as you will realize her album design work inspired us as a group to follow along the same sort of lines. The artistry designed for her work is very bubbly, retro and iconic girl pop art. It is very realistic, professional and fits exactly into the theme we ourselves are trying to create for our own piece of work.
I particularly enjoy the font of the writing on the front its works very well, stands out clearly and is the right shade. It also ties in with the back of the CD with the song list because they both share the same font.
The image on the front is also very iconic, its pin up features of a lying down girl which also similar to my plan as I also want my artist lying down. The rest of the image containing all manner of similar props continues to be very effective. The simplicity of the front is what I think works. Simply artists name, album title and image of artist works beautifully.
The back is also very successful with song list, bonus tracks, producer’s details, websites and barcode. Nothing essential is missing and features listed are in very good order and fit together. As a pointer, maybe a price could be added.
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