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Sunday 16 January 2011

Analysis of a digipak and a advertisment 1( Research)


Katy perry album front cover.

This is the very successful album from singer katy perry, and instantly we can tell it is an album from a Pop artist. The soft colour scheme compliments the whole cover making it eye catching and inviting. I found this album front cover very interesting as its actually not a digital image, it is actually painted canvas created by an artist named will cotton. The soft pinks and blues compliments the artist and also ties in to the genre of pop. As most times pop artists front covers are usually have a light and airy feel to them.

The artists name is also written in an eye catching font,which is clearly presented top center of the album cover. The album title 'teenage dream' is written in a candy cane kind of swirl effect which again can tie into the imagery of the candy floss clouds. Teenagers are always been associated with having no cares in the world or are heads are up in the clouds. Katy perry laying on the cloud suggest that she is also a perfect teenage dream.


Katy perry album back cover
The back cover of the album features the song track list. Also the contents of the Bonus CD. It also has the copyright information and the record labels. It also has Katy perry website information which would be key for advertising and fan connections. The back cover also continues the running theme of the candy floss like clouds. Also the fonts are either in pink or blue similar to the front cover. It has also carried the candy cane theme as all the 'O' are replaced in a font of a candy cane.


Katy perry album advertisement

This is the advert for pop singer Katy perry debut album 'Teenage dream'.  The album use a very sexy image of Katy perry. Which would defiantly draw in a large male audience.Now This album doesn't use the same font as the album but does have a similar colour scheme of 'candy' bright colours. with pinks through out. This will help the audience associate the album withe the advertisement. Also the 'The new album' and 'August 24' are in a 70s kind of font which is very eye catching. Also her name is in the exact same font as it is on the album front cover which again helps the audience remember the connection.

The advert also includes the artists official websites and also her twitter and myspace pages which gives the audiences more information about the artist, especially twitter which they can receiver regular updates about the stars day to day life. The advert also advertise the latest single from the artist 'Teenage dream and California gurls' which were released before the actually album and which entail could potentially draw more numbers in buyers.

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