Analysis of digpak and advertisment 3 (Research)



Front cover of Duffy;s album

I really love this front cover of this album as i feel its very simplistic but delivers its purpose. This cover clearly shows Duffy as the artist, she is the main star of this album work.  Duffy is the main image of this album which again helps the audience recognize it is her album of course. Then in the top left corner is her name in white with a font of her own signature  with a red background. This gives the audience a more personal feel in my eyes. Also the red helps draw the buyers attention it also matches Duffy's clothing and hair band. And the album name 'ENDLESSLY' is in block capital letters. Again helps the audience notice the title.



Back cover of Duffy's album

The back cover has the same background colour theme as the font colour at the front,with a white background. The track list stands out with a red capital letter font. Which can again stands out to the audience. The back also contains the normal copyright and recordlabel information and also the website of Duffy's official website. Which can help enlarge her fan base. I believe that this album ties into our pop genre as it carries the recognisable theme of light colours and main image of the artist.

Endlessly, Duffy alb..
Watch the ad...

This is a TV Hmv advert for Duffy's new album. It is a promotional offer. It clear advertise Duffy's album. Showing the actual album cover. Which again ties into the the theme demonstrated previously. It also shows the date it will be out, the price. It also again uses the opportunity to advertise other singles. Throughout the advert there is moving and still images of Duffy.