{Evaluation} Question 4

What have you learned from your audience feedback?


Here's just a couple of clips of audience responses to our video, after watching our music video i asked Toby and Nora (both in our target audience bracket) what they thought was good about our video and what they weren't so keen on:





Good to know that the animations did stand out as we intended and didn't look to poor, as i was nervous as to their quality. This viewer felt that we didn't use enough variety of camera shots and i feel she has a good point, i don't think it was so much that we didn't use enough different camera shots i just feel that perhaps the ones we did use weren't so interesting. If i was to make the video again i would probably think about using more extreme angles and carrying particularly interesting shots throughout the video.





It was really important we got the lip syncing spot-on! So i'm glad this viewer thought it was perfect i don't think we could've done any better in that area. The viewer also pointed out something she didn't think worked to well, the costume, which i think is a shame since we spent a lot of time thinking about artist identity and sourced that outfit specifically, however now that she mentions it i do entirely see her point! The white and dark navy don't compliment the cheery upbeat nature we took through into everything and while i think we got away with it i do think that perhaps that it's a pretty big flaw that would be addressed if this were a professional production.




A different kind of interview below. Taken with a friend, someone entirely unfamiliar with our media course so as to get a genuine unbiased response.










Finally i took the time to show my advert to Nora, above. I chose to question her about it because she fits the bill as our target audience very well so her impression of it was perhaps the most important. I was really please with the comments, she really enjoyed the colour scheme and said it wasn't something she saw working very often which means my advert will really stand out in her mind and she thought the image of coco worked well too. I don't think there's much i would want to change about my advert as the response to it has been really positive. Overall I'm please with the work i've produced.