Evaluation

1. In what way does your media product use, develop or challenge forms and conventions of real media products?

Before deciding and finalising the song choice for our music video, we had to look at various types of british pop music videos, to inspire and to give us ideas. The Verve - Bittersweet symphony influenced me, as this music videos storyline compared to ours was similar. However, bittersweet symphony has a more simple storyline, which was just a man walking down the streets ignoring all of the distractions. I would not say our music video had a complex storyline because it did not, it was simple. However, compared to bittersweet symphony it had a bit more to it. Our artist Coco Blu was chasing after the man of her dreams (Happy go lucky). The aspects of bittersweet symphony that influenced me was the camerawork. We managed to use most of the camera shots used in the video that influenced me. Such as ; point of view, over the shoulder, long shots, mid shots etc. I think that we did not challenge the conventions of the genre of the video, because our storyline was very simple but at the same time effective. And we made our own new original artist. Here are some screen shots of bittersweet symphony that inspired me, and the shots we used in our video.

         

           

              

            

Katy Perry - California girls and Mary Popins influenced me, through the use of mise en scene. As you can see i was inspired through the use of animation. As a group, we thought that using animation would be unique, as no other groups thought of the idea and we had not seen this idea in the years before us. I think that it made our music video very effective and vivid, it brings out that vibrant, exciting feel towards it.
<<<<<<< Our animation from our music video

    I was also inspired by the bright vibrant colours used in Katy Perry's music video, so as a group we decided to use  the colourful door to add some light and spark.

I was also influenced by Lily Allen herself, as we picked her song "Mr Blue Sky" as our final choice. However, the song "Mr Blue Sky" was not originally sang by herself it was by the Electic Light Orchestra. Electric Light Orchestra were also a pop group, but Lily Allen made her own modernised version of which    we were inspired by.  I was also influenced by her CD cover for "Mr Blue Sky" The blue sky with the clouds is the exact images i used, however, i made it into my own original image, by adding the grass and by making  it look animatic.                                                                                                                       

Katy Perry's album cover inspired me because, as seen she has a blue sky on her album cover, which i was aiming for, and i managed to achieve it. I was also aiming for my digipak to be colourful, and for it to stand out. I noticed that the font of Katy Perry's digipak and mine are quite similar, it is curly and it has that quirky theme towards it. The colours that are also used on both digipak's are similar. The colours are bright and they stand out. I was also influenced by Katy Perry as she is a modern artist, aimed at older teenagers, which is our target audience.

As a group we were all inspired by kate nash - pumpkin soup, because of the use of animation. 

We were also inspired by joss stone, because of the use of the time lapsed. We used this in our music video as well, which turned out to be a success.         

Here is a video of myself talking about what i was influeced by.